Some of our beloved furry friends have skin allergies and sensitivities that can make it difficult to get clean and remain simultaneously happy. (Puppies & kittens, older pets, certain breeds and allergy prone animals often benefit from a hypo-allergenic formulation.) earthbath solved this dilemma by blending the finest ingredients into this mild, hypo-allergenic shampoo. Per vets orders, it is intentionally free of any fragrance or coloration.