Tested to ensure tear-free and extreme mildness by in-vitro methods a non-chemical testing procedure. Cleans completely and effortlessly without stripping natural protective oils from the skin and coat. Natural coconut oil cleansers give the coat a beautiful healthy sheen as it cleans. Cleansers derived from regrowable and 100% biode gradable sources of coconut oil and palm kernel oil. Safe for puppies and kittens and our environment. pH balanced rinse out fast and completely.